A recent trend is the move toward grain-free foods. By tracking retail pet food sales, GfK reports that grain-free dog foods saw a 28% spike in 2013. “We see the growth of grain-free foods – and natural pet products generally – as part of a larger trend toward humanization of pets,” said Maria Lange, senior product manager of GfK’s Retail and Technology team. “Consumers are clearly comfortable splurging on pets they see as valued family members, not just everyday animals.”
And that’s where it all goes wrong…
Pet food companies are recognizing our desire to move away from harmful grains. And why wouldn’t we? An overwhelming percentage of dogs suffer from yeast and skin disease.
“Grains and other starches have a negative impact on gut health, creating insulin resistance and inflammation” says holistic veterinarian, Dr Jodie Gruenstern. “It’s estimated that up to 80% of the immune system resides within the gastrointestinal system; building a healthy gut supports a more appropriate immune response. The importance of choosing fresh proteins and healthy fats over processed, starchy diets (such as kibble) can’t be overemphasized.”
Continue reading at Dogs Naturally Magazine.